Read this Before Submitting Your Orders

If you send me an order that isn’t filled out properly. I will notify you to correct it or tell you to read this section if you managed to skip over it somehow.

One of the biggest issues I’ve seen with orders from 2018 and into 2019 is still this mentality of being hyper-aggressive with anchors.

I noted in 2017:

“Basically I can do whatever you want to do for posts. Google is slapping sites with hyper-aggressive anchor text profiles, if you still prefer 10 posts to all money keywords, I can do that. Just remember I offer zero refunds after work is complete.”

Yet I’m continuing to see this pattern of repetition. I decided to create this page so people can send me better orders and hopefully improve their rankings and SEO efforts even more.

Orders I’m referring to:

www.website.com

money keyword
money keyword
money keyword
money keyword 2
money keyword 2
money keyword 2
money keyword 3
money keyword 3
money keyword 3
money keyword 3

This doesn’t look natural and Google will not favor this as an anchor text strategy.

I do my best to drip feed orders and mix the feed times for multiple URLs so that you don’t bounce and your site won’t tank, but this sort of anchor strategy is not viable in 2019 nor do you even have to approach off-page this way anymore. If you have a page about “best coffee filters” you don’t need to hammer your anchors as “best coffee filters.” Google knows and understands the page is ABOUT coffee filters.

Recent algo updates seem to have discouraged this and going branded/naked/generic with anchors is safer and allows for progressive growth. That isn’t to say partial/phrase match shouldn’t be used but not in the manner above. 

I also no longer allow “best” “review” “cheap” “buy’ “near me” “top” as well as a few others within anchors. People have specifically had their link profiles targeted for these phrases and as a result I’ve had to stop allowing them.

Everyone who orders a gig with me, I try my best to help out. Meaning I will steer you in the right direction. If you are dead set on your order though, I won’t stop you, It’s your site. Please note: Don’t come back months later to complain though, you won’t have my sympathy. I also won’t refund you or change anchor text. I can remove the posts, but you won’t be refunded.

Helping You Choose Better Anchors

There recently have been some killer guides related to anchor text:

https://diggitymarketing.com/anchor-text-optimization/
https://charlesfloate.co.uk/ecommerce-seo-guide

If you haven’t already, I strongly recommend you read them.

Matt talks specifically about anchors and goes over things I’m also seeing and applying to my own sites.

Charles goes over ecom as a whole but talks about anchor text specifically and his anchor text for a client target site.

This is referenced from Charles’ guide and altered by me.

“If we were targeting the Wayfair Beds page, and we were building 10 links, I’d likely go with the following anchors –

Wayfair Beds
beds on wayfair.co.uk
Wayfair’s bed selection
Beds on Wayfair
Wayfair
Wayfair.co.uk
wayfair offers
beds listed here
Beds sold online
Beds at Wayfair”

This would be a solid order. A mix of brand variations, target+brand (brand+target), naked variations, and niche generic. I do have people that continue to order like this and see awesome growth.

The people that keep ordering with money and phrase-match, time and time again are either killing their sites or seeing drops as a result.

What to Send Me for Your Order

Now that I’ve got that out of the way. The next bit goes over order details and what I’m after when you order. Please send me proper order details. I don’t like to play guessing games about what you are after.

I allow a max of 10 URLs and 10 Anchors. So if your site is about dogs and you want to do:

dogs.com/toys
dogs.com/xyz
dogs.com/chews
dogs.com/siteurl
dogs.com/innerpage
dogs.com/
dogs.com/food
dogs.com/vitamins
dogs.com/treats
dogs.com/training

We can do 10 urls, but there may be a serious lack of movement. Typically this is because people lack an internal link structure or silo in order to funnel juice around your site. If you practice solid on-site and want to use 10 URLs, then more power to you. I even encourage using 10 posts to a target page and supporting pages. This looks more natural than sending 10 posts to 1 page for 30 days.

Order details outline like this:

URL1:

Anchors associated with that URL.

URL2:

Anchors associated with that URL.

URL3.

Anchors associated with that URL.

etc…

This also isn’t an SEO consult. You as the SEO should have an idea of what you want to do with your site and anchor text. Don’t order and tell me what to pick for your site. You already know what’s been done previously and what’s been used, I don’t.

This is a bad order:

site.com/innerpage

anchor1
anchor2
anchor3

site.com/innerpage2

anchor4
anchor5
anchor6

That would be considered a bad order. How am I suppose to know what to do for the other 4/10 anchor. Detail exactly what you want and I will get it done exactly as you detail. Even if you want to repeat anchors, detail next to the anchors how many times you want to repeat it.

You should have a TOTAL of 10 keywords in submission whether they are repeated or not.